Marketing Management eBook first edition

marketing management the big pictureWiley introduces the first edition of Marketing Management The Big Picture authored by Christie Nordhielm and Marta Dapena-Baron. The goal of the eBook is for students to be able to better understand the big picture concepts involved in the business marketing field. Wiley Publishers intend to teach students the concept of strategic planning, being able to envision moves and steps ahead and to effectively anticipate how one move will affect other aspects of the marketing goal. Students will also learn how these strategies chosen can produce consequences for the marketing plan. read more